E45 has long been a brand associated with skin care, particularly for eczema sufferers, so it was surprising to see this shampoo branded as a dry scalp rather than a seborrhoeic dermatitis treatment. Particularly when it contains Climbazole, a mild anti fungal agent used to control mild cases of seborrheic dermatitis.
Confused branding aside, the company really have thought about the ingredients a lot. There’s only one known contact allergen in the shampoo which is almost unique these days. I’ve long lost hope that a manufacturer will develop a shampoo with NO contact allergens in there. Imagine that!
The allergen in this case is a preservative called Potassium Sorbate which 2% or so of the population are allergic to. The shampoo isn’t sulfate free which is disappointing. But other than these two mishaps the ingredients are excellent.
The shampoo itself is a pearlescent white liquid with no scent to speak of. It foams pretty well, likely due to the sulfates in there, and it washed very well. I suffer from pretty bad seborrhoeic dermatitis which Climbazole is far too mild to control, and I almost wish the company had added another active ingredient like Salicylic Acid to get rid of flakes, or Zinc Pyrithione to boost the anti-fungal properties. As it is, the shampoo didn’t control or remove my flakes at all but as I suffer no reaction to Potassium Sorbate it didn’t cause a bad reaction either.
If you suffer from the very mildest of Seborrhoeic Dermatitis or you frequently suffer from a dry scalp after washing then this shampoo could be an excellent choice. For the rest of us, well we’ll still need something stronger.